Help Mercy For Animals:

Billions of factory farmed animals desperately need our help. These innocent creatures are destined to be crammed into tiny cages, stalls, and pens, mutilated without painkillers, denied nearly every natural instinct, and finally, mercilessly slaughtered. Sadly, these animals will never know the compassionate touch of a caring person, let alone feel the gentle grass beneath their feet, the warmth of the sun on their back, or have the freedom to walk, run, or play.

These nameless individuals, each capable of experiencing happiness, joy, loneliness, fear, pain, and frustration, have been condemned to a life of misery by the meat, dairy, and egg industries. We must stop their senseless suffering by addressing the problem at its source: our diets.

MFA works diligently to promote cruelty-free food choices and protect farmed animals from cruelty and neglect. This is why, as part of our ongoing vegetarian advocacy campaign, MFA created a comprehensive 32-page Vegetarian Starter Kit, complete with compelling facts, heart-wrenching stories, vivid photographs, nutritional information, and mouth-watering recipes.

During the last year alone, MFA printed and distributed 40,000 Starter Kits through various means, including MTV ad campaigns, website requests, the efforts of grassroots organizations, sympathetic businesses, leafleting events, festivals, and outreach activities at high schools and colleges across North America. Our initial follow-up surveys indicate that a staggering 57% of respondents are now eating vegan or moving towards veganism after reading the Starter Kit!

Here are just a few comments readers of the Vegetarian Starter Kit have shared with MFA:

"All of the pictures and stories were moving. My classmates also thought so and decided to try veganism."

"I'd never 'seen' what happens at these farms before. I look at those pictures every few days to get the confidence of knowing I'm doing the right thing."

"I just wanted to thank you for such a wonderful Starter Kit. It's truly uplifting. The bright colors. The rescue stories. Just beautiful. I wish I had known sooner about the suffering."

"The whole booklet opened my eyes. I can never thank you enough."

We are now at a crucial time and urgently need your support. Nearly all 40,000 Vegetarian Starter Kits from our initial printing have been distributed and we desperately need to print more to fulfill the high demand. In order to achieve our goal of printing 100,000 Starter Kits, we need your help in raising $25,000.

A kind supporter has pledged to match every contribution made during this special fundraising drive. If you make a donation to support this important project before June 30th, your generous contribution will be matched, dollar for dollar. This is a wonderful opportunity for your financial gift to help even more animals in need. Further, since MFA is a 501(c)(3) non-profit organization, your donation is tax-deductible to the fullest extent of the law.


Check and money order donations can be made payable to:
Mercy For Animals, P.O. Box 363, Columbus, OH 43216

The average vegetarian prevents the suffering and death of approximately 95 animals every year - animals who otherwise would be sentenced to a life of cruelty and exploitation. With your support, we can reach countless more consumers and prevent the suffering of literally hundreds of thousands of animals.